If you look at the back of 90% of the jars in the grocery store aisle, you’ll find a chemistry project. Palm oil to keep it pretty, artificial stabilizers to give it an infinite shelf life, and enough hidden sugar to cause a midday crash before you’ve even finished your first cup of coffee.
When we started Spread The Love, it wasn’t just a business plan. It was a reaction against that exact noise. We wanted to prove that you don’t need to compromise on performance or integrity to make something that tastes incredible and absolutely no B.S.
With Father’s Day this weekend, I’ve been thinking a lot about the concept of legacy... not the corporate kind, but the everyday kind. The kind built by our partners, fathers, and father figures who show up every day, log the miles, and put in the work.
True care isn’t flashy. It’s practical. And the best way to support the people who help anchor our lives is to stop taxing their bodies with junk fuel.
No B.S. Daily Dad Fuel
The "Inflammation Tax" (And Why "One-Ingredient" Wins)
In the food industry, brands love to hide behind marketing buzzwords like "all-natural." But your metabolic system doesn't care about the front of the label. It cares about the ingredient deck.
Here is the straightforward science of what happens when you cut the noise and switch to clean, single-ingredient fuel:
Zero Friction Nutrition: Highly refined industrial oils (like palm oil) and artificial emulsifiers trigger low-grade, systemic inflammation. When your body is constantly working to process foreign additives, it has less energy for cellular repair, joint recovery, and mental clarity. Clean fats mean zero friction.
No Spikes, No Crashes, No B.S.: Refined sugars and stabilizers cause massive spikes in blood glucose. You get a quick burst of energy followed by a hard wall of fatigue and brain fog. Pure, unadulterated plant-based fats and proteins provide a slow, sustained burn. It keeps your blood sugar stable and your focus sharp for hours.
The Foundation for Movement: For anyone living an active lifestyle—whether that’s playing tennis/golf or working out 4-5 days a week, chasing kids (which is also no B.S.), or logging 10,000 steps a day, high-quality monounsaturated fats are non-negotiable. They support hormone health, protect joints, and give your body the exact building blocks it needs to recover faster.
Radical Transparency as a Legacy
There’s an old rule in leadership: People don’t do what you tell them to do; they do what they see you do.
Showing the next generation what it means to respect your health isn’t about restriction or dieting. It’s about demanding transparency. It’s about looking at a product and knowing exactly where it came from and what it’s doing for your body.
This Father’s Day weekend, let’s skip the hyper-processed gifts and the gimmicks. Let's say No to B.S. and focus on fueling the people who show up for us with the clean, honest, premium food they deserve to keep moving forward.
Because the strongest foundation we can build for our families is the vitality we cultivate together... one real ingredient at a time. No B.S. just love.
Thank you Zach and Eloy for everything you do for Spread The Love and for the kiddos. Happy Father's Day from all of us.
The Author: Val Fishbain
Val Fishbain is the co-founder and President of Spread The Love Foods, where she drives the brand’s strategic vision, community impact, and commitment to clean-label transparency. She co-founded the company out of a personal passion for better-for-you nutrition, building a mission-driven business rooted in integrity, premium ingredients, and family vitality.
