As we wrap up 2017, we'd like to look back and reflect on some awesome Spread The Love® moments with you.
In the beginning of the year, we launched our new website with all the bells and whistles of consistent blog updates and recipes sent via our newsletters (sign up here if you haven't already). We also upped our social media game and increased our engagement and following, especially on Instagram. And because of it, we were able to collaborate with some of our favorite brands and influencers, such as Sweet Rose Creamery, Milk & Eggs, Freshly and Lee Tilghman AKA @leefromamerica.
We successfully exhibited at the Natural Products Expo West (one of the biggest food trade shows in the US) in March, which led us to many other opportunities such as our Amazon.com launch, landing new wholesale accounts, opening new channels of distribution and sourcing the most delicious raspberries to introduce our Raspberry Artisan Jam with.
In the summer, we published a FREE recipe e-book for our fans and newsletter subscribers. We also partnered up and strengthened our ties with our community through collabs, local pop-ups, shows and sponsorships.
Towards the end of the year, we exported internationally to Canada. From a financial perspective, we increased efficiencies to manage our growth (we surpassed our revenue goals by a significant amount). And most recently, we took a month-long family holiday (and business trip) to Val's original home in the Philippines.
Like all businesses, we ran into some challenges, but we always found creative solutions. We've learned from mistakes and have taken advantage of some great opportunities. We're more experienced and stronger than ever and have grown as a business, a family and as individuals. Now we are super ready to ring in the New Year back in Los Angeles. We even wrote down and talked about in details our personal and business goals for 2018. We want to continue to spread lots of love, give back, be more visible than ever, and to continue feeling grateful for doing what we love most.
From our family to yours, Happy New Year!
Keep spreading the love,
Zach & Val
